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The domain states the following, "Located in southwestern Toronto, SumR." We observed that the web page also said " Offices and plant are accessible to all modes of shipping." It also stated " Every transformer is tested and inspected before release to our customers. Tests include; Hipot voltage - dielectric strength test; and off-load testing of each and every winding. UL and cUL Recognition up to 2000 VA output. Can process orders and ship within one to 4 weeks, dependent on inventories. Toronto Web Design and Hosting by Kobayashi Online." The header had Sumr as the highest ranking keyword. This keyword was followed by Richard, Sumner, and Technology which isn't as urgent as Sumr. The other words the site uses is Etobicoke. Toronto is also included and might not be seen by search engines.